This work is in the public domain. Well: Blogging is not a hobby anymore. Heart Attack. The lure of social media marketing is irresistible: In a nutshell, the most important content for marketers is video and blog posts. Let’s update ourselves together on the content marketing facts of 2020. Content marketing strategy is putting out content and having a strategy to promote it. https://www.businesswire.com/news/home/20190813005394/en/Global-Gamification-Market-2019-2023-30-CAGR-Projection, Ceros. You input information, you get calculations sent back to you. And why shouldn’t you? 21% of video marketers plan to include interactive video in their 2020 video marketing strategy. Still not sold on gamification to power or boost your marketing? . use content marketing as a part of their marketing strategy. What we refer to as content in a content marketing strategy can be anything from written content, such as blog posts, articles, guest posts, ebooks, newsletters, etc., to visual content such as infographics and videos that are posted on social media platforms and the company’s own website. The 2018 B2B content marketing statistics from the Content Marketing Institute (CMI) show that 91% of B2B marketers use content marketing to reach customers. Mazda built an in-ad game called “Lightrider.” Its purpose was to advertise their 2015 Mazda2 line of vehicles. We keep our focus on tightly integrating (or MESHing) lead generation, inbound, and outbound methodologies. Interactive content generates a greater rate of engagement, resulting in improved data quality. are likely to choose popular-brand products. https://medium.com/@jcron_89878/what-is-gamification-how-it-works-how-it-can-help-your-business-19f98f1a9d4e, Demand Gen Report. [Research].” https://visme.co/blog/infographic-statistics/, Cronstedt, J. “Why We’re More Likely To Remember Content With Images And Video (Infographic).” https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr, Keefe, C. (2019, September). It’s a further example of just how specific to make the prizes in your contests. Both B2B and B2C marketers love content marketing nowadays even for that reason alone. A good example of gamification in marketing would be Mazda. While few companies are actually using it to deepen relationships with their customers, this trend is likely to take off in the coming years. October). There’s not much to interactive calculators. You may be a business owner, an entrepreneur, or a freelance blogger. By posting more often, you build up trust and credibility. Enjoying content marketing stats? , the top two types of content used by businesses for content marketing are social media content (95%) and blog posts (89%). allows the audience to respond to what you are offering them. But with interactive calculators, the data is shown in a dynamic way. For product-related businesses, the most important thing is to use content marketing to demonstrate how awesome your product is. It’s just like any other video, but with the added ability to look in any direction, but you’ll miss out on the video content if you’re looking away. Content can be made interactive by incorporating an interactive video, slideshow, survey, tool, calculator among other elements. This can be done through 360° video, virtual reality, augmented reality, and interactive videos. 3 Every year, about 805,000 Americans have a heart attack. 19., 20., and 21. is the King of marketing nowadays. Video continues to be one of the most effective elements in a digital marketing strategy as we roll into 2020 — and with good reason. This goes to show that content marketing is a good fit for almost everyone. that are most successful, recent studies have found that millennials are the generation that is consuming the most video content. This makes interactive content a form of customer-centric marketing. If you continue to use this site we will assume that you are happy with it. Everyone sees the same billboards and pay-per-click ads and hears the same commercials on TV and radio. Marketers today create content for multiple audience segments — marketing to three audience segments is most common. 21. worldwide intend to spend more on content creation. Create a specific match-up by clicking the party and/or names near the electoral vote counter. 70% of marketers say interactive content is … The frequency of your posts can turn out to be crucial for your business. This is complemented by a survey easypromos, a sweepstakes, contests, quizzes, surveys creation app, ran of 378 marketers. Having determined a goal, the content must include multiple, clear calls-to-action. Content marketing is surprisingly cost-effective if you look at its long-term ROI. Hm… let’s see: Facebook, YouTube, Instagram, Snapchat, Tumblr, Pinterest, and so many others. Don’t count on luck! Some of the best examples of content marketing are ebooks, entertainment content such as videos and blogs, and webinars. , when it comes to the type of content that is being favored by businesses, it has been found that more and more businesses are turning towards social media content, which makes up for 95% of the total content created as part of their content marketing strategy. It provides an all-encompassing experience. This makes email the third most popular distribution channel, just behind social media at 91 percent … , this makes sense since it is not always possible to convey the contents of an article or blog in a few words. https://blog.wishpond.com/post/52173284787/10-amazing-examples-of-branded-facebook-contests-done, Yerian, D. (2019. Here are 10 statistics that prove interactive content is the future of digital marketing. This is interactive video. 605,000 are a first heart attack 3; 200,000 happen to people who have already had a heart attack 3; About 1 in 5 heart attacks is silent—the damage is done, but the person is not aware of it. Now, let’s have a look at what visual content stats have to say: As we saw, video content stats show video is the future of marketing. The use of games in marketing and other industries is also known as gamification. That’s how you become a respected part of your industry. Download gold price historical data from 1970 to 2020 and get the live gold spot price in 12 currencies and 6 weights. ... Bracketology (Interactive) Test your knowledge of the relative populations of different geographic areas using an interactive … “Infographic: How to generate engagement through a social media contest.” https://www.dmnews.com/customer-experience/article/13036737/infographic-how-to-generate-engagement-through-a-social-media-contest, Andre, L. (2020). The point is that their prize was relevant. Today you can find a blog post for just about anything. Around six out every ten brands use infographics in their marketing. When these bits of information are taken together with the fact that the brain can also compute complete images in 13 milliseconds, its little wonder infographics are as popular as they are. Speaking of calculations, interactive calculators, like interactive infographics, are pretty straight-forward. As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there.Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. It keeps visitors on a web page for much longer. One of the benefits of content marketing using long-form content is that it allows readers to get more information out of reading a single long-form article or blog post. CAGR, according to Investopedia, is “the rate of return that would be required for an investment to grow from its beginning balance to its ending balance, assuming the profits were reinvested at the end of each year of the investment’s lifespan.”. (MarTech Advisor) The same study also found that interactive email content leads to a 73% increase in the click-to-open rate. Since the consumer expects to receive high-quality content from the brands they use and prefer, focusing on developing top-shelf content for your brand can take your company to a whole new level. Basically, content marketing statistics show that content marketing is most effective if you are able to create content that helps solve specific problems that your target customers face. Take action and make the best out of that information. Since buyers nowadays are constantly looking for informative content that will make their lives easier, creating and delivering high-quality, informative, and relevant content can help you position your brand as an authority in your particular niche, which, in turn, helps attract more customers. It isn’t just for kids, tweens, and teens. say posting on blogs is the most important content marketing they produce. Basically. If you’ve ever done content marketing, you know it can be as testing as climbing a mountain peak. It comes in many forms, from interactive video, to assessments, to interactive eBooks and beyond—the point is that there’s much to choose from. Those gamers play on average 13 hours per week. “Survey: How Brands Use Giveaways Today.” https://www.easypromosapp.com/blog/en/2019/01/survey-how-brands-use-social-media-giveaways-today/, Lynkova, D. (2019, August). I've seen many of these interactive scroll infographics that jerk or come off as less than polished, but Neomam manages to create an effect that actually does the opposite — making it extremely enjoyable to scroll down the page. Most B2B marketers are now using content marketing to achieve their top-of-funnel goals. Let’s dive into more stats. 23. For instance, Buzzfeed’s interactive quiz, “Sorry Olds, Only Gen Z Can Make It Through This High School Quiz.” is an interactive video quiz. 360° video has the ability to look in every direction, but not be able to move. Saving Lives, Protecting People. And that time is not all-of-the-time. Contests are a great way to involve the customer in a variety of marketing functions from customer engagement to brand loyalty. It has been found that the percentage of businesses that document their content marketing strategy has grown over the past few years to 69%. Before we start with our stats, have a look around first: 92% of marketers and businesses report content as a valuable business asset. 30 Content Marketing Statistics, Trends & Data for Your 2020 Strategy Content While content marketing can evoke various meanings, depending on the context, it is defined as gently marketing products and services with content shared through blog posts, videos, social media and more. 56% of businesses worldwide intend to spend more on content creation. We can always use better productivity – there’s always another boundary to push. If stealing picnic baskets from hikers in a national park isn’t your thing, you’d be smarter than the average marketer to use interactive content. 603.809.4164. Content marketing and blogging are closely linked together. 27% of businesses say that the biggest challenge faced by them when creating their own content is the lack of data. • By the year 2020, there will be 15 people aged 65 and over for every new baby born. 16., 17, and 18. If stealing picnic baskets from hikers in a national park isn’t your thing, you’d be smarter than the average marketer to use interactive content.. And why shouldn’t you? For a full list of topics: A-Z Index. https://www.businessnewsdaily.com/4541-gamification.html, BusinessWire. 1. and 2. The results bore out that “66.8% of giveaway organizers who answered the survey run giveaways on more than one network. Those types of commercials don’t call for an. Perhaps that’s also why by 2025, the revenue gamification generates for businesses from sales will reach over a projected $32 billion. The more content you put out there – the better for you! It’ll keep prospects and customers coming back for more. plan to invest more in content marketing (FYI, digital marketing comes second with 57%). Together they form a synergy that has changed the digital marketing world. Today, we’ll focus on the top 4 types of content marketing metrics. set the highest priority to content creation. Together they form a synergy that has changed the digital marketing world. The difference between all of them is the level of immersion. BBC does a great job with this in “Your Life On Earth.” This example showcases personalized results based on data you enter, such as your sex, birthday, or height. https://blog.touchify.co/en/interactive-content-marketing-statistics-and-trends, McCoy, E. (2017, September). Those generally tend to have a colorful and dynamic display. Content marketing can be great for almost every business under the sun. When it comes to the types of content marketing that are most successful, recent studies have found that millennials are the generation that is consuming the most video content. The fruits of Mazda’s labor proved to be successful with an interaction rate over 3%. 1. According to Buzzsumo, “the number of interactive posts has increased by 33 percent, but the average number of shares has fallen by 62 percent.”. Content marketing statistics about ROI say 59% of B2B marketers identify email as their most effective channel in terms of revenue generation. 61% of businesses say that changes in search algorithms are their top concern. 15. Referrals are the greatest source of conversion on an ecommerce website. Organizations tend to spend more and more on content marketing. 66% of marketers have reported greater audience engagement after using interactive content (2) By posting more often, you build up trust and credibility. But the organic traffic that content marketing will guarantee you will pay off. “10 Statistics That Prove Interactive Content is the Future of Digital Marketing.” https://outgrow.co/blog/interactive-content-future, Outgrow. . CDC twenty four seven. The frequency of your posts can turn out to be crucial for your business. have already implemented content marketing in their strategy. This number is likely to increase as more and more businesses realize how much money they are leaving on the table by not using a solid, documented content marketing strategy for their business. An ad break follows. So, why is content marketing important? Today, content marketing in all its forms is considered to be the backbone of any successful marketing strategy, regardless of the size of the company or the niche it operates in. use interactive content to get more leads. Clients actually expect you to give them that experience! 60% of B2C marketers use content marketing strategies. “30 Amazing Examples of Branded Facebook Contests Done Right”. Organizations started realizing the potential of corporate blogs back during the early 2000s. “Maximize Online Advertising with HTML5”. https://outgrow.co/blog/generate-qualified-leads, Outgrow. “Interactive vs Static Content.” https://www.linkedin.com/pulse/interactive-content-vs-static-sairaj-mahesh/, Mazime. is indisputable. Today, content marketing in all its forms is considered to be the backbone of any successful marketing strategy, regardless of the size of the company or the niche it operates in. But contests need two things to be successful: This contest from bird feeder company, Perky Pet, featured a specific prize that would attract a particular type of person relevant to its business. Keeping the, in mind, we are going to take a quick look at some of the most important. This is no time for a business to stand still, as the younger demographics and more tech-savvy consumers of today want brands to connect with them in new and exciting ways that make the customer journey easier and more enjoyable. This process is known as branching. Your intuition is like a compressed lump of wisdom gained through your life experiences and learnings. 22., 23., and 24. We found the latest and greatest content marketing usage statistics that you need to know for 2020 and beyond. Centers for Disease Control and Prevention. Hm… let’s see: Facebook, YouTube, Instagram, Snapchat, Tumblr, Pinterest, and so many others. It will take 270 electoral votes to win the 2020 presidential election. Interacting with your clients is essential, so don’t miss the opportunities that content marketing has to offer. “The Power of Interactive Content (+6 Content Examples to Use)” https://learn.g2.com/interactive-content, ELEARNINGinfographics.com. When it comes to SEO and content statistics, the top two types of content used by businesses for content marketing are social media content (95%) and blog posts (89%). Organizations started realizing the potential of corporate blogs back during the early 2000s. Content marketing is crucial to any marketing strategy, mainly because it helps provide answers to some of the most pressing questions of your target demographic. Simply put, customers want content when they want it, and you deliver. The businesses that survive and thrive will be those that are most in tune with the latest trends. This number is likely to increase as more and more businesses realize how much money they are leaving on the table by not using a solid, documented content marketing strategy for their business. 2017, November. (2018, October). Blogging is huge in 2020. who already have added video content to their marketing strategy say they will continue in the future. (2019). It’s about establishing a two-way conversation. “Lead Generation Poses Biggest Challenge for B2Bs.” https://www.emarketer.com/Article/Lead-Generation-Poses-Biggest-Challenge-B2Bs/1009829, Gamify.“FAQs”. So if profits are reinvested, gamification can really excel. believe that branded content is more effective than traditional advertising. Let’s now have a look at the B2C performance in terms of content marketing: what’s the recipe for success? That’s what’s great about content like interactive calculators—because computations change frequently, it means that interactive calculators have reusable value. Introduction to Statistics is a resource for learning and teaching introductory statistics. Internet Users Everywhere Enjoy Video Content. So, the next stat is no surprise. Gamification is the use of games in marketing, among other industries, to promote customer engagement, as mentioned previously. 2020.08.10. To create value and trust, facts, statistics and quotes could be included in content. “Interactive Content Marketing: A Beginner’s Guide.” https://www.ceros.com/resources/interactive-content-marketing-beginners-guide/, Chibana, N. (2020). Skip directly to main content Skip directly to footer. In the United States, someone has a heart attack every 40 seconds. 1. They’re pretty easy to understand. At the beginning of the ad break, Hulu gives you a choice to see a “normal” ad break, or an interactive one. “Number of smartphone users worldwide from 2016 to 2021.” https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/, Trafton, A. According to. Take your content to the next level with these tips! 45.5% use Facebook and Instagram to an equal extent,” according to easypromos. Speaking of, nearly 80% of marketers agree that interactive content can prove their worth time and time again. As the Junior Copywriter at MESH, Jayme brings a quality craftsmanship and artistry to assignments he creates, as well as a bit of motion to the office as a freestyle dancer. eMarketer has found that six out of every ten B2B marketers cite lead generation as their biggest challenge in marketing—something interactive content is good at. ... 2020.08.17. (2019). It offers something to every kind of audience, and it is highly personalized, compared to most other approaches. These are quality results for the automotive industry. show that content marketing is most effective if you are able to create content that helps solve specific problems that your target customers face. Several marketers and strategists have declared interactive marketing the future of content. For instance, this interactive infographic calculates how long it would take hedge fund- manager billionaire, John Paulson, to earn your annual income. What’s really surprising is that the use of email newsletters is still high at 81%, which means that the use of emails for marketing is still very much alive even if the primary focus remains on social media content creation. Content marketing statistics for ecommerce. Both B2B and B2C marketers love content marketing nowadays even for that reason alone. Manchester, NH 03101 14. Learn how to interact with content right from your browser. On the one hand, you have the quiz itself, and on the other you have the different branches informed by the choices a prospect can make. For now, let’s focus on a handful of types. The most successful companies spend 40% of their budget on content marketing. The message is loud and clear, guys. Submit. (2019, August). Out of these three, we mostly specialize in Everything. In content marketing, however, marketers have the advantage of reaching their particular audience on a deeper level. Facebook follows closely at number 3. While few companies are actually using it to deepen relationships with their customers, this trend is likely to take off in the coming years. Today we are here to discuss content marketing statistics and why they are so important in 2020. During their buyer’s journey, users might use your exact posts to get information and recommendations. 540 North Commercial St, Ste 308 Updated: What is B2B Content Marketing in 2021? “Why Create Interactive Content? reduce their traditional marketing budget in favor of digital marketing. The graph changes as a result of the data you enter. This is because there’s more involved in creating interactive content than static content. Audiences can choose which blogs or YouTube channels to follow. (2017). That means content creators have to make interactive videos for each choice made by the user. (2020). Their Data Usage Calculator, as with the NY Times example, is simple. 3 Of these, . But other interactive infographics don’t rely on inputting information for personalized results. (2018, May). Importance of Interactive Content. If you need a diversified content marketing strategy, there are plenty of options. Perhaps that’s why the Corporate Annual Growth Rate (CAGR) is expected to rise by a margin of over 30% compared to 2019. But with so many choices of interactive content out there, it paints the picture that it’s complex. 88% of marketers believe in the power of interactive content to be the differentiator between similar brands. ( 2014, January). To help keep you informed, we’ve put together a rundown of all the top content marketing statistics and trends that you need to know in 2020. As you can see: there are many marketers out there who share that opinion. Count on content marketing statistics! Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy. 28% of businesses say that a lack of having a solid content marketing strategy is a major challenge when creating content. “20 Examples of Truly Engaging Interactive Content (Updated).” https://buzzsumo.com/blog/20-examples-truly-engaging-interactive-content/, Nuckols, B. Creating an optimal content marketing strategy is essential. 745 Atlantic Ave however, marketers have the advantage of reaching their particular audience on a deeper level. (2017, March). skim through blog posts to look for opinions and recommendations. The figures in the infographic are computed before your eyes. have a designated employee to monitor content creation. Use every blog post as part of your strategy – it will pay off! 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