Brand Protection

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Brand Protection

Brand Protection

Brand refers to the commercial qualitative value of a name signifying a product or service in any business environment or putting it simply a type of product or service manufactured or rendered by a particular firm under a particular name. The qualitative aspect of any such product or service exposes itself to lot of market risks. The loss which an organization can suffer due to brand depletion, reputational loss, loss of revenues calls for corrective steps to mitigate such risks. V&J offers services to its clients for protecting valuable brands in the following categories:

IPR Filings (Trademark/ Copyright/ Patents) – Coming Up

An expert team assists our clients across industries and verticals in filing Copyright/ Trademarks/ Patents for ‘goods or services’, works like ‘original literary, dramatic, musical, artistic, cinematographic films, sound recording’ and inventions respectively. A legal consultant is dedicated to every client for providing assistance in initial filings, regular filings, case representation, appeals, disposal of applications & cases.

Litigation Support

V&J offers litigation support to its clients by attending court hearings on its behalf in the matters related to criminal enforcement actions. A regular update is provided to the client supplementing the anti-counterfeiting cause.

Investigations & Enforcement Actions

Counterfeiting and piracy continue to grow as a social and economic threat. Counterfeit and pirated products are prevalent across the world and in all industry sectors. Counterfeiting and piracy is a global problem. The digital age has brought with it many challenges which has spread its wings across boundaries.

Investigations – V&J’s team offers solutions by conducting a detailed investigation on the units to identify the outlets involved into the counterfeiting activities. The same is confirmed through various internal processes, our dedicated team of legal experts and ground forces

Enforcement Actions – These are of two types. There are several stages in a particular category of an action:

Stages	Criminal Action	Civil Action
1	Market Survey/ Investigation/ Both	Filing of Civil Suit & Appearance before the Court
2	Identification of target(s) – Location, Type of Entity, Size of Operations Etc.	Assisting the Court Commissioners in Execution of Court Orders per location
3	Sample Purchases and Target Confirmation	Drafting & filing of applications/complaint/ settlement application
4	Preparation of Documents for filing complaint with the enforcement authorities
5	Liaison with enforcement officials & marking of complaints by them
6	Conducting the action in coordination with the enforcement authorities
7	Registration of FIR & other documentation
8	Court hearing

For further details or query, kindly reach to us at contactus@be-adroit.com